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example, the commercial used by KM Group can be classified as
__________ advertising.
institutional
guerrilla
comparative
stealth
cooperative
Question 15. Question : (TCO 4) A television commercial promoting a
new range of naturally flavored ice cream, manufactured by Ice
Fountain, an ice cream and candy manufacturing firm, is an example
of which of the following elements in the communication mix?
Institutional advertising
Sales promotion
Social media
Product advertising
Personal selling
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BUSN 115 Week 5 Assignment LEMONADE STAND,
PART II (2 Papers)
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