Manufacturers ' representatives System integrators Specialty stores
Question 12. Question:( TCO 4) Producers rely on a class of intermediaries called value-added resellers( VARs) to assist with which of the following functions?
Transport the goods from the producer to the retail outlets Assist with advertising, in-store displays, and other promotional efforts Provide market information Divide bulk quantities into smaller packages Complete or customize solutions for customers
Question 13. Question:( TCO 4) Trying to attract buyers by advertising a product that you don ' t intend to sell, and then trying to sell them another, usually more expensive, product is known as _____.
stealth advertising bait and switch advertising implied claims reminder advertising a push strategy
Question 14. Question:( TCO 4) KM Group, a home products manufacturer, owns a brand of paper towels called EasyWipes. The firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor ' s paper towel. In this