Manufacturers ' representatives System integrators Specialty stores
Question 12 . Question : ( TCO 4 ) Producers rely on a class of intermediaries called value-added resellers ( VARs ) to assist with which of the following functions ?
Transport the goods from the producer to the retail outlets Assist with advertising , in-store displays , and other promotional efforts Provide market information Divide bulk quantities into smaller packages Complete or customize solutions for customers
Question 13 . Question : ( TCO 4 ) Trying to attract buyers by advertising a product that you don ' t intend to sell , and then trying to sell them another , usually more expensive , product is known as _____.
stealth advertising bait and switch advertising implied claims reminder advertising a push strategy
Question 14 . Question : ( TCO 4 ) KM Group , a home products manufacturer , owns a brand of paper towels called EasyWipes . The firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor ' s paper towel . In this