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Question 9. Question : (TCO 4) Creating new goods and services for a
firm's current markets is called _____.
market penetration
product development
market development
diversification
pure play
Question 10. Question : (TCO 4) _____ refer(s) to intermediaries that
sell products to other intermediaries for resale or to organizations for
internal use.
Retailers
Wholesalers
Department store
Specialty store
Convenience store
Question 11. Question : (TCO 4) AMS Technologies, a computer
hardware reseller, purchases computer components from leading
manufacturers and builds fully operational personal computer systems
customized for specific consumer requirements, such as nonlinear
video editing capabilities. The firm sells its products to various
companies and educational institutions. AMS Technologies belongs to
which of the following class of intermediaries?
Retail outlet
Drop shippers