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social arbitrators
trend watchers
crowd pullers
social developers
social programmers
Question 7. Question : (TCO 4) Organizational purchasing differs
from consumer purchasing in that organizational purchasing _____.
is influenced more by subconscious and emotional factors
usually involves closer relationships between buyers and sellers
has lower complexity in product usage
lacks a formal buying process
is less clearly driven by economics
Question 8. Question : (TCO 4) The process of examining an
organization's current marketing situation, assessing opportunities
and setting objectives, and then developing a marketing strategy to
reach those objectives is called _____.
stealth marketing
strategic marketing planning
marketing research
social commerce
marketing concept