BUSN 115 STUDY Learn Do Live /busn115study.com BUSN 115 STUDY Learn Do Live /busn115study.com | Page 61

This tutorial contains 2 Papers/Tutorial
Background
In part II of this assignment, we continue to outline various business
aspects of our lemonade stand. As you continue to learn new
concepts in this course, you have seen how a lemonade stand can help
us understand and apply these concepts. In Part II of your lemonade
stand we will incorporate concepts from previous weeks and apply
these to your newly created company.
Scenario
In week 3, you created a lemonade stand that you opened in your local
neighborhood; you created a name, developed a mission statement,
outlined a CSR plan, and picked a pricing strategy for this new
company. This week you will continue to develop your idea by writing
an informal business report that will share your plans with a potential
business investor. A report template is available in Doc Sharing to
guide you through formatting of this assignment; however, the main
prompts you should address in the report include:
- Branding strategy. In Part I, you decided part of the brand when you
developed your pricing strategy. Continue with the other parts of the
marketing mix (Place, Promotion, and Product), and discuss how the
lemonade stand should be branded utilizing this marketing mix
(Chapter 14).
- Opportunities for new locations. Your stand in your neighborhood
has been very successful and you are considering expanding
operations. In doing so, you will need to outline some criteria for
potential new locations (Chapter 15).