Business Marketing Magazine Summer 2017 Summer2017 | Page 12

Facebook for marketing Carousel Advertising
distinct voice-overs, but be careful, many users are viewing Facebook in places and situations that may not be suited to videos playing without their permission.
The second video could be a quick overview of a specific feature of your product / service. By the time they have reached your second video, chances are your readers have already viewed a portion of your carousel ad is, and how we can use it to our benefit. In this section, we should discuss carousel ads not only as a part of our canvas ad, but independently. If you haven’ t used a carousel ad yet, you can get a small idea how functional they can be.
Carousel ads are a series of images that run consecutively one after the other. Each image can have its own call to action button that links to a unique product or function. I love uploaded material, from either your panoramic images or your carousel series. Consequently, putting some material into a teaser video is a great way to promote these features in a fun and interactive way.

Facebook for marketing Carousel Advertising

Let’ s take a second and break down what a

12 www. businessmarketingmag. com that fact that with one simple ad, I can promote multiple products, or one product with multiple options. This is perfect for improving your ROI, and like canvas ads, you can manipulate your carousel ads to target your organic traffic as well.

Carousel ads are limited to 5 separate images with a logo at the end. The logo isn’ t optional- it’ s taken from your Facebook profile. Think of it as the free promotional push at the very