Business Marketing Magazine Summer 2017 Summer2017 | Page 13

end, and you didn’t have to do a thing to get it matter how they view and navigate, the ef-
fects are really cool and interactive with your
there.
readers.
Panoramic still-images
The last subject we need to cover is the cost
of canvas ads, or any other kind of Facebook
The last feature we will talk about for canvas
is the use of still-images. Most companies use ad. There is no extra cost for any of these new
ads in Facebook advertising! All of the in-
still-image ads in their current feed for both
paid and organic leads. It is probably the most credible options for Facebook advertising still
known form of advertising for Facebook. I love apply - like choosing your custom audience
by geographical location, gender, interests,
the new feature that they give to still-images
in your canvas ads. (This to me is why they are language, and by their Facebook usage be-
havior. The options are so many that we could
called canvas ads) Instead of having a speci-
never name them one by one. If you are new
fied size that fits within your feed restraints,
to Facebook advertising, take your time and
you can upload large images that your users
do your research. If it is within your business
can ‘float’ around, getting different effects at
capability, we suggest that you hire a profes-
each new point of the image. This is referred
sional, like those that you would find at www.
to as a panoramic view. Your users can tilt
darktwin-marketing.com. They can not only
their phones, in some cases to flow around
create a successful ad for you, but they can
your image (depending on the specific style
base your ads off of keyword research, geo-
phone). In other cases, your reader can just
graphical research, and targets that fit in your
pan around your image with their finger. No