Business Marketing Magazine Summer 2017 Summer2017 | Page 11

with canvas ads, let talk about the biggest
bonus that canvas has to offer. Because
everything inside of your canvas ad is actu-
ally hosted on Facebook, it is quick to load
and seamless to use. No more wait times
for pages to download! If you have a web-
page that you want to promote there are a
few things to consider. This is a mobile ad
so the page that you direct your customers
to MUST be responsive or mobile ready.
Once you send the reader to your website,
instant download times do not apply. Treat
your canvas ad as a landing page, with
great links to promote products and ser-
vices…but once you have their attention,
don’t try and overload your actual landing
page with images, video, or other compo-
nents that may take longer to download.
Nothing is more frustrating that having a
seamless interaction that turns into the
download abyss.
What does the ‘art’ on our canvas do?
Let’s go over each of the components of a
canvas ad, so we understand what we can
do with it. It might also help you to under-
stand what standard user friendly practices
you should use to get the most out of your
promotion.
Promote your video on
your canvas
Facebook Canvas
Ads host movies and
more. It hasn’t been
long since Face-
book released video
advertisements.
Hosting directly on
Facebook makes
your videos easier
to access by your
social media follow-
ers. Facebook allows
for two minutes of
video on your can-
vas, but we suggest
that to make the most of your customers’
experience, break this two minutes into
four 30-second videos. Then surround each
of those video teasers with a combination
of panoramic images and canvas ads. Most
visitors prefer short attention-grabbing vid-
eos that express an idea, make them gig-
gle, and move the more interested toward
a more specific web location. If you don’t
catch their attention in the first 30 sec-
onds, the chances of keeping it decreases
with each additional second.
Your first video can catch attention with