SEALED AIR CORPORATION
352 the order with the customer receiving the order .
“ I now focus on ensuring that the packaging benefits everyone across the supply chain process , and that means being responsible for communicating all the health and safety benefits of our solutions as well as how it will help drive brand awareness and loyalty for a retailer ,” Basagre continues . “ For example , say a customer orders a fragile item that is prone to getting damaged , a packer will aim to protect that order by using traditional bubble wrap . The process may look like this : the packer goes to a bulky storage area to cut and collect this traditional bubble wrap before taking it back to the pack bench to wrap around three to four times around the fragile order before taping and placing into a carton . However , this process can be improved by one of our machines that produces bubble wrap on demand , called New Air iB . This means it can easily eliminate the unnecessary process of walking to cut and collect bulky bubble wrap , and because our
SEPTEMBER 2019