CLICK TO WATCH : ‘ NEW AIR I . B .® NANO PACKING APPLICATIONS ’ 351
We ’ re trying to break the traditional mentality of the warehousing and fulfilment centres we deal with . There has been a focus on traditional processes when it comes to packaging , especially in the logistics industry here in New Zealand . However , as the demands of customers increase such as same day delivery , so too does the pressure to fulfil those orders , which means non-value-added activity in the supply chain must be carefully reviewed with a more customer centric approach .”
Basagre believes customers are now choosing retailers and brands who
share the same forward-thinking ethos . “ In particular , the solutions we are seeing today , that are really taking off are in that sustainability area .” he says . “ Businesses choose Sealed Air because our solutions match their values as a company . My role has traditionally been focused on the backend of that supply chain where packaging meets a person packing an order , but with the rise of sustainability , e-commerce and enhanced customer experience , my role has very much shifted towards a more holistic view , a view that connects the person packing
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