Michael Basagre
film is perforated there is no need for a knife , add to the fact that this on-demand Bubblewrap is much stronger than traditional bubble wrap meaning less layers are required to achieve the same amount of protection .
“ Overall this improved process reduces the manual aspect found in traditional bubble wrap , by improving the packer ’ s performance and eliminating the potential health and safety risks such as knife cuts or fatigue ,” says Basagre . “ Now , when the customer receives their order , they are now receiving packaging that is sufficient for the product it is protecting , meaning it ’ s not over packed . And , because it was packed much more quickly , the customer has a better chance of getting their order in time , enhancing the unboxing experience and the overall customer experience with the retailer .” Such streamlining strikes the right note for sustainability targets as , from a purely packaging perspective , Sealed Air ’ s innovation is focused on helping businesses reduce the amount of packaging they use without compromising on integrity as per the example provided by Basagre .
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Michael Basagre
EXECUTIVE PROFILE
Michael Basagre prides himself on being able to help others succeed . “ Packaging is just a by-product of that conversation ,” he says . “ If I can have a conversation with a person that allows them to become better versions of themselves , whether that ’ s using our packaging more efficiently , or providing insights to a better approach to recycling , then that ’ s what success looks like in this space . If you are genuinely interested in helping others succeed by enabling them to unearth their potential , then the chances that you will succeed becomes greater .”
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