Via a program which consumers opt in to , stores are able to recognise when a consumer is in the vicinity of a store in real-time . This means they can send them instant text messages offering discounts on items similar to those previously purchased .
Use data to win back opt-outs When a customer opts-out of communications it is difficult to reinitiate a relationship . Front line employees and customer service representatives are still likely to have interaction with these optouts . Empowering them with data to identify opt-outs means they can gather valuable information on why the customer opted out , and t , but will reap many rewards .
‘ Consumers notice and appreciate the companies and brands that acknowledge , listen and respond to their needs in a timely manner .’
Customers expect a highly personalised experience when interacting with your company .
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