TECHNOLOGY
Effective customer relationship managment requires an ongoing commitmen
If they consistently shop in-store , businesses should present them with similar items based on previous purchases via vouchers sent through the post .
Transactional data can also be combined with location data to deliver even more specific insights . Location intelligence technology maps customer data to help businesses reveal patterns and trends about what , how and when customers are buying . Businesses are now using location intelligence to aggregate all of their data sources and build more detailed customer profiles .
Retailers ’ loyalty programs , for example , often also incorporate geolocation technology to help drive engagement and revenue .
26 September 2014