s one of the most important steps to driving true customer engagement .
‘ The best brands consistently leverage their data and use it to reveal actionable insights that help them make improved business decisions and deliver unrivalled customer experiences .’ to customers based on their past purchases . This can often be an incredibly valuable way to connect with consumers on a personal level and upsell products or services .
For the retail industry loyalty programs are typically the most valuable source of transactional data , allowing them to provide incentivised offers based on personal preferences . If shoppers consistently buy online , discounts should be offered via email .
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