TECHNOLOGY
BUSINESSES AND INDIVIDUALS have come to expect a highly personalised experience when interacting with companies . Customers demand to choose when , where and how they interact with brands and purchase goods and services .
It is no longer enough to simply offer customers multiple channels . To retain their competitive edge businesses must listen , understand and respond to customer needs in a timely manner and deliver the best experience possible , tailored to the individual . Data optimisation is a key approach to achieving this .
Organisations can gather customer data from a range of sources including websites , apps , social media and email communications . The best brands consistently leverage their data and use it to reveal actionable insights that help them make improved business decisions and deliver unrivalled customer experiences .
Data is an invaluable source for any business thinking about when to run sales campaigns , what locations offer the best opportunities for growth or where to find employees .
Many marketers however are still
Optimising and analysing your data i
failing to make the most of the insights this information can provide them . They continue to collect more data without analysing what they already have . Optimising and analysing your data is the most important step , as it drives true customer engagement .
Optimise data for better customer insights Transactional data , for example , lets a business offer recommendations
24 September 2014