With social media , text messaging and online chat options , you can help cust
create new opportunities to reinitiate communication . Respond to consumer needs in real-time Consumers notice and appreciate the companies and brands that acknowledge , listen and respond to their needs in a timely manner . Being able to deliver the right message , at the right time , in the right way is helping businesses stand out from competitors , creating customer loyalty and increasing revenue .
Today ’ s consumers expect a rapid and personalised response to queries or requests . With so many customers and so much data available however , it can be a challenge for businesses to keep on top of their personalised communications . Marketing automation technology can offer a solution by helping organisations centrally control customer communications , including transactional , on-demand and interactive documents . Messages can
28 September 2014