Maintaining regular communication for each platform
VISA ’ S TOP 6 GUIDELINES FOR DEVELOPING OR IMPROVING A SOCIAL MEDIA STRATEGY IN FINANCE
1 . Create content that describes account services such as account security , financial planning and changes to existing products 2 . Partner with bloggers , journalists or influencers to promote your brand
3 . Develop and promote materials that educate consumers on initiatives , thought leadership and educational resources
4 . Ensure your content is optimised for each channel
5 . Use consistent voice , tone and messaging across all communications and marketing
6 . Drive positive conversations about your financial institution through proactive consumer outreach
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“ The first step to creating a winning strategy is to establish your objectives and goals ”
— Hootsuite
While each platform has its own rules , Deloitte highlights that it is also important to have coherence on every platform , avoiding discrepancies . “ Regardless of whether the client is calling the hotline , contacting via the form on the website , writing a letter or making a phone call to Messenger , the message must be coherent .”
Part of developing a social media strategy should also involve competitor analysis . Hootsuite explains that this is an easy way to identify what works and what doesn ’ t on social media for a given sector .
Maintaining regular communication for each platform
Having a social media presence brings a certain level of responsibility as an organisation . In Deloitte ’ s report , the
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