Aligning the strategy with the overall business goal
Understanding the audience and the competition
How to Create a Successful Social Media Strategy
SOCIAL MEDIA STRATEGY
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Aligning the strategy with the overall business goal
Whether an organisation ’ s goal is to improve customer support , or drive sales via marketing , Hootsuite explains that “ the first step to creating a winning strategy is to establish your objectives and goals . Without goals , you have no way to measure success and return on investment ( ROI ).”
The best way to achieve this is by establishing S . M . A . R . T goals that are Specific , Measurable , Attainable , Relevant and Time sensitive .
Understanding the audience and the competition
When implementing a social media strategy it is important to use the data available , as “ knowing who your audience is and what they want to see on social media is key ,” notes Hootsuite . While many would believe Facebook is ideal for reaching Baby Boomers , Hootsuite reports that there are more millennials than Baby Boomers on the platform . Therefore , understanding who is using what platform and what they want to see is vital for an effective strategy .
How to Create a Successful Social Media Strategy
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OCTOBER 2020