HOW TO BUILD A SOCIAL MEDIA STRATEGY
“ Companies must adapt to the requirements of clients and adjust their social communication to current trends , if they fail to do so , consumers will simply enter into a dialogue with another brand ”
— Deloitte
In its report , Deloitte details that a dedicated social strategy will allow organisations to :
• Plan content
• Develop and maintain a brand identity , as well as distinguish that identity from potential competitors
• React to potential crises
• Increase competitor visibility
• Build customer loyalty
HOW TO BUILD A SOCIAL MEDIA STRATEGY
When it comes to building an effective social media strategy , Deloitte and Hootsuite highlight four key elements for building a social media strategy .
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