Evaluating and adjusting the strategy
SOCIAL MEDIA STRATEGY
70 company stresses the importance of not neglecting an account . “ Lack of regularity will give the impression of a lack of professionalism and can be taken as a disregard for its own clients .” Both Deloitte and Hootsuite explain that a content calendar can help maintain regular publishing .
Evaluating and adjusting the strategy
Once a strategy is developed and implementation begins , it is vital that organisations track and analyse the results of the strategy . Hootsuite highlights that “ you can ’ t assume you ’ ll get it exactly right on the first try . As you start to implement your
OCTOBER 2020