In today ’ s rapidly changing , consumer-centric retail landscape , CIOs must take a larger role in their company ’ s technological advancement true change-agents , critical to future cross-channel customer engagements and business growth ,” said Pratik Pal , President of Retail , CPG , Travel , Transportation and Hospitality for TCS . “ They are primed to expand their leadership role in the dynamic new world of retail by spearheading the digital and innovation agenda .”
Retail business executives ’ core priorities remain revenue growth — with 87 per cent listing it as a top priority — underpinned by multichannel integration and digital customer engagement . Retail CIOs believe that the disruptive technologies of mobility , social media , cloud , and big data will continue to radically transform the retail industry status quo , yet they are not staffed or structured adequately to take full advantage .
Mobile – At the forefront of innovation that will continue to disrupt retail over the next years
• CIOs plan to rapidly implement
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