ion during the buying process .
This can be used with any product a consumer can “ try on ” ( and no , it isn ’ t limited to just clothes !).
To promote their Forevermark diamond brand , De Beers introduced the “ Forevermark Fitting ” AR technology to its customers in 2011 . The download allows shoppers to try on the collection through a webcam , showing the potential buyer how certain pieces of jewellery would like in different lighting and skin tones . This example is a little more intensive than some , as the consumer would need to print and cut out images to use to interact with the AR technology .
IKEA ’ s AR catalogue technology is even simpler . When the company
released their catalogues in the middle of the year of 2013 and 2014 , the magazine included the ability to enable shoppers to visualise how certain pieces of furniture could look inside their homes . Once the consumer ’ s free IKEA Catalogue App for iOS or Android was downloaded , they could use a smartphone or tablet to select certain products from the magazine . Once the app recognizes the product , consumers were told to place the catalogue where they wanted to see the piece of furniture . A virtual version of the furniture pops up on the screen , allowing the user to see the product in their home .
AR marketing has several other
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