MARKETING
AR technology is helpful for tours and maps , allowing users to see the world around them in a different light .
uses . One of the more helpful apps is IBM ’ s Augmented Reality Shopping Advisor . IBM has found that 58 percent of consumers want product information in-store before they purchase , and that nearly 20 percent of customers will browse their mobile devices whilst shopping . IBM Research developed the app to give in-store shoppers instant product details and promotions through their mobile device . The app captures images and uses its advanced processing technologies to quickly identify the product . Details and display information pop up on the screen , providing the shopper with the price and nutritional value .
30 October 2014