MARKETING
THE CONCEPT OF augmented reality ( AR ) has been around for longer than you would think . L . Frank Baum , the author of The Wonderful Wizard of Oz , thought up the “ character marker ,” electronic display / spectacles that could overlay data onto real life ( and specifically in this case , people ).
Since the beginning of the 21st century , innovations to the field have been made in leaps and bounds , culminating in Google Glass , which perhaps is the best-known recent example of augmented reality .
Google Glass showcases the opportunities that augmented reality can provide , but the product is not readily accessible and has been controversial from the get-go . And if your company is interested in using augmented reality for marketing , you ’ re going to want a larger audience .
As of 2013 , two-thirds of Australians owned a smartphone , and we can only expect that number to increase . Mobile phones have become the go-to device for augmented reality marketing , and that isn ’ t looking to change any time soon . By focusing AR marketing efforts on mobile phone apps , your business can begin creating a 3D immersive experience for your customers .
AR technology can help make a decis
AR Marketing Successes So Far The purpose of using augmented reality for marketing can be as simple as a way to get your company ’ s name out there . However , the more useful , interesting and entertaining the technology is , and the more your customers can get from the experience , the more reward you will see from its implementation . Augmented reality doesn ’ t just have to be able pushing a product – ultimately , it can and should be about connectivity .
For a consumer , AR technology can help them make a decision during the buying process . A major appeal of AR is the “ try-before-you-buy ” setup .
28 October 2014