LEADERSHIP
46 widely can bring to Southeast Asia above and beyond other platforms .
“ What we develop , how we develop it , testing and the guardrails put in place are all aimed at serving communities ,” says Singh , coming back to her important mission . “ We ’ re also very aware of the risks – recently we ’ ve done a lot of soul searching and thought about how we need to protect users and businesses – our scale means great responsibility and we ’ re working very hard to keep our platform and services safe ,” she adds .
Another key challenge within the region is a lack of skills , training and capital for SMBs . As such , Facebook offers training such as Facebook Blueprint . “ We put millions all around the world into digital education – and the programmes we have are all community building .”
Financial systems and logistics are also elements Facebook can help with – if not necessarily by providing physical lorries and trucks , then by connecting businesses to the right partners . “ These challenges generally exist for SMBs , and are particularly acute in an emerging market – not just across borders , but businesses in the Philippines
NOVEMBER 2018