“ Technology is a real enabler in these markets , and I think people trust this enabler because they see the impact it has on their own lives and communities ”
— Sarita Singh , Director of SMB Southeast Asia at Facebook
or Indonesia have to navigate islands . Just the sheer challenge of getting your product for one place to another can be difficult . From a Facebook point of view , we think about how we can build services , or partner with organisations , to reduce friction for SMBs when they go to market .”
Looking to the future , Facebook will continue its tremendous expansion across Southeast Asia and the wider world , but with perhaps a more measured approach . “ The company generally is growing – we ’ re very thoughtful about how we grow . There are 13 countries of various majorities , and as mobile penetration continues to explode , so too will we have to develop the infrastructure to support these communities and countries .”
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