45 think at before ,” Singh explains , adding that if Southeast Asia was a country , its 680mn-strong population would make it the third largest in the world .
Much of Southeast Asia comprises emerging markets which have come from a low digital penetration rate and leapfrogged legacy systems , bypassing clunky desktops to become mobile-first . “ When you ’ ve got markets that are 50-60 % under the age of 35 , you ’ re talking about whole generations that have gone from traditional , paperbased systems to smartphones ,” comments Singh , adding that smartphone use is even more pervasive in Asia than in other markets . “ It ’ s everything – it ’ s my office , home , TV , etc .
“ I would say technology , especially mobile , is a real enabler in these markets , and I think people trust this enabler because they see the impact it has on their own lives and communities . It tends to be a really positive experience for users in these markets .” Indeed , Singh ’ s depth of insight and understanding of the communities she serves is clear , and this is something Facebook more
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