MARKETING
Most brands only operate at a fraction of their full potential .
improvements and new features or just because your brand needs a boost , that strong marketing base plan is a great place to start .
Keeping Your Promise To The Customer Companies are kept in business by trust : customers trust the business to provide a reliable quality product or service . Your brand then , is your promise to your customer that the company will continue to provide the reliable product or service for the foreseeable future .
Providing this quality product or service is the obvious way a company builds and maintains that trust . But marketers have to build the brand in such a way that it appears trustworthy from its foundation and remains trustworthy through the life of the company .
38 November 2014