Business Chief APAC+ANZ Magazine November 2014 | Page 39

As your marketing and branding strategy changes and innovates , keeping your company ’ s promise to its customers should be the main priority .

As your marketing and branding strategy changes and innovates , keeping your company ’ s promise to its customers should be the main priority . Continuous branding requires a keen eye for your brand ’ s potential and an understanding of augmentation over time . This promise from the company must be held central to marketing ’ s ideals when drafting new plans and strategies to support your growing and ever-evolving brand .
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