Business Chief APAC+ANZ Magazine November 2014 | Page 36

MARKETING
Are you utilising your social media at full power ?
Companies willing to practice continuous improvement in their marketing and branding will see their brand evolve over time to showcase and highlight the product or service . Specifically , startups and companies that have a lean structure benefit from the evolution process of continuous branding . By utilising your brand ’ s power at full capacity instead of 20 or 30 percent , marketing costs can go down , saving smaller or new companies time , energy and money .
Branding Through Product Or Service Innovation The natural process at any company is to improve a product or service over time . Creativity and innovation combine in product evolution , which
36 Novemner 2014