gram photo builds on your brand ’ s image .
To continue to be successful in this landscape , your business must continually be evaluating its marketing efforts . According to an article published by BrandLogik , most companies only use their brand at a fraction of its full power . The market is crowded these days . There are several other people and companies offering similar products and services ; what about your brand will set you apart from the crowd and noise ?
Your brand experience . This makes your social media efforts and your website just as important as the product or service your company offers .
“ Social media in service of a product experience is not just media — it ’ s the experience of the product itself ,” says Forrester analyst James McQuivey in his book Digital Disruption , Unleashing The Next Wave Of Innovation .
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