MARKETING
WE ’ VE COVERED BRANDING a lot here at Business Review Australia . Small-to-medium enterprises make up a wide margin of business in Australia ; with smaller companies come smaller staff sizes . As the owner , president or CEO of your SME , there ’ s a good chance you are in charge of ( or at least have a big say in ) the marketing practices of your business . Even if you are part of the management level or higher at a big company , you have some affect on how your brand is perceived .
That ’ s why this month we ’ re turning our efforts to continuous branding . What happens after you have established your company culture and your brand , and you have a fairly comprehensive marketing plan set up ? To continue to be successful , efforts must continue daily in branding . Every social media post , customer interaction or advertising effort your company makes contributes to continuous branding . In short , everything you do as a company is an important part of your brand experience .
Social Media And Your Brand Evaluate your own business and brand strategy : have you considered that everything your
Each tweet , Facebook post and Insta
company does — both internally and externally — is an important part of both your brand and product experience ? With heads turned to social media all hours of the day , you ’ re no longer just selling your product or service — you ’ re selling your brand , company culture and an experience for your customers , and every word and image you put out there combines into a unique picture of your company .
34 November 2014