SINGAPORE LIFE
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“ Singapore Life ’ s architecture is designed in a way that removes the restrictions that are inherently built into the traditional ‘ fully integrated ’ sales process ”
— James Shanahan Chief Operating Officer , Singapore Life
an unlimited variety of front ends that connect to the orchestration , in order to service multiple markets , regardless of medium , language , geography , buying customs or other channel characteristics . Singapore Life ’ s architecture is designed in a way that removes the restrictions that are inherently built into the traditional ‘ fully integrated ’ sales process .”
Removing the historical rigidity of developing and selling financial services allows Singapore Life to reconceive its business operating model and to deliver what it believes has been missing from the financial services landscape , which is the flexibility to adapt to the customer ’ s needs rapidly , to offer services which reflect contemporary pricing and crafting experiences that delight their customers , ultimately resulting in better financial outcomes for all stakeholders . “ We are not so arrogant as to expect people will only buy product X through an app , or through partner X ’ s site or in only one way ,” says Shanahan . “ We want to allow all our partners , our own teams and others in our ecosystem to
MARCH 2019