TECHNOLOGY
127 invent new sales experiences , channels and mediums and be able to interact with us via an API layer at the orchestration level . We don ’ t profess to have the definitive answer as to the best way to sell financial services ; instead , we strive to enable as much flexibility as possible and to allow exploration and discovery to lead us to better outcomes , all the while building a capability which compounds the speed of that discovery over time .”
The financial strategy underpinning Singapore Life ’ s unique business operating model leverages the concept of its emerging platform economy and the network effects which are becoming evident amongst Singapore Life ’ s customers and its ecosystem .
“ We have constructed a platform that it is incredibly flexible and operates at a cost which is at least an order of magnitude lower than prior solutions . In previous generations it was not possible to enjoy tiny incremental cost of distribution while deploying high flexibility and rapid iteration ,” says Shanahan . “ Our operating model delivers this and further
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