MARKETING
Don ’ t send out boring direct mail advertising that just clutters a mailbox . Col
billion each year producing catalogues . At the end of the day , catalogues equal about 60 percent of retailers ’ advertising budget — 60 percent ! This is definitely one medium where print trumps digital . However , it ’ s an absolute must to combine the two .
Easy solution : depending on your company ’ s financial situation , offer both . Make sure your catalogues include social media URLs , hashtags for your customers to use , and maybe QR codes to direct them to your website via a QR code reader app .
Mailing : Get Creative ! You probably would expect direct mail advertising budgets to start plummeting as well , but like with catalogues , that ’ s not the case .
20 March 2015