BINE YOUR SOCIAL MEDIA AND PRINT ADVERTISING EFFORTS
hashtags — consistent across all platforms is one of the keys to driving a successful marketing campaign .
If your company has been around long enough , chances are your logo has been through a few different iterations . Some companies also present their logos in different colours and different formats . When running a new marketing campaign , sticking to one logo will help your customers realise your brand immediately .
Catalogues : Print , Digital or Both ? Digital catalogues are gaining more readership than print catalogues — right ? As everything else moves to digital , you ’ d think catalogues would be a natural fit for tablets . Better do some more research . If you haven ’ t had time to dig into the books ( or more likely , the Internet ), here are a few interesting things to know about print vs . digital .
Although easy and cheaper to publish , online catalogues do not do nearly as well as their print counterparts . A study done in the lead up to Christmas 2012 by the Australian Catalogue Association ( ACA ) found that only 11 percent read catalogues online , and that 70 percent of Australians — over the age of 14 — prefer printed catalogues .
In relation to this trend , Australian retailers spend just about $ 1.5
Don ’ t give much away on in your print advertising — hit the high notes , and provide just enough information to interest the reader or viewer — and then direct him or her online via your hashtag or links to social media accounts .
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