orful , creative packaging can entice your customer to read further .
Marketing Sherpa states that a whopping 80 percent of companies that responded will either keep their direct mail budget the same or be increasing it . ( A quick note on the survey : spend on email , social media and website updates was also going to increase for the majority of respondents .)
Lin Grensing-Prophal , author of Direct Mail in a Digital Age , believes the shift to digital marketing has given print an unintentional advantage .
“ Mailboxes aren ’ t as cluttered , thanks to digital marketing ,” she said . “ But , the Web is getting more cluttered .”
We ’ ve already mentioned that all of your social media marketing can be included on the mail or direct mail you send out . But how do you get your potential customers to pay attention to your mail ?
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