Business Chief APAC+ANZ Magazine March 2015 | Page 17

right , and thousands of people can see your message .
that it will be picked up by the larger tweeting public .
An important note before getting started : make sure your hashtag hasn ’ t already been taken . It would be a shame if your campaign accidentally helped promote something else !
One of the best things about using hashtags is that the trend is very easy to follow : just click on your hashtag within the appropriate social media platform and you can see exactly how your campaign is being received .
Adding a hashtag word or phrase to your print advertising is incredibly easy and is a great way to give your customers a window into your campaign . Social media users can type in the hashtag right there and then to see what exactly the campaign is about and how other people are responding to it . Add it to everything in your print advertising :
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