MARKETING
PRINT IS DEAD . But is it ? I can ’ t tell you how many times I ’ ve heard that phrase uttered over the last 10 or so years . As a student of English literature at university , e-readers and social media were the bad guys . As an editor for a digital publication , I ’ m not longer so cynical . The Internet and all that goes along with it isn ’ t killing all print media ; there are still newspapers , magazines and books — just less of them .
What the Internet is doing though , is making us become more creative about how we market things . It ’ s been proven that banner ads are largely ignored by the surfing public , so new and innovative solutions are needed constantly . And while print isn ’ t new or innovative , it could be the solution for your next brand awareness campaign .
Not just print though : print and digital , working together in harmony , to promote your brand for maximum exposure . It ’ s possible ! Digital venues — social media platforms like Facebook , Twitter and Pinterest — are the easiest ways to connect with your customers , and it ’ s not as hard as you think to integrate social media with print .
Hashtags rule the Internet . Use them
One Word : Hashtag Hashtags rule the Internet . If you can hashtag your Instagram photo or tweet right , thousands of people will see it . Society has used hashtags for important rights campaigns — like Sydney ’ s recent # Illridewith you campaign that gained prominence after the # SydneySiege . Companies hashtag shortened versions of their mission statements or latest advertising push with the hopes
16 March 2015