BLUEBELL
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“ Everyone in the company , whatever their role , has acknowledged the need for change and aligned with the vision ”
— Alex Misseri , Head of Digital Transformation and Revenues , Bluebell Group its preferred ecommerce platforms , Shopify and Magento , along with other Asia-specific ones . “ Most of , it not all of , the consumer-facing tools that we use are in the cloud ,” says Misseri . “ For back-end applications , however , we manage the hosting by ourselves across various data centres in Asia .” In fact , Bluebell Group has adopted an in-house approach to many facets of its digital transformation , including its overhaul of back-end operations and change management . “ We have not engaged a consulting firm to
JULY 2019