Alex Misseri
assist us with the transformation ,” says Misseri . “ We decided to organise , lead and execute it completely internally .”
One example of this has been in managing internal culture shifts involved in the application of new technologies . Recognising the importance of developing a positive change-oriented culture , Bluebell has conducted a range of workshops to ensure that staff at all levels , from executives and leadership teams to sales and store employees , understand and embrace the digital transformation . Misseri notes that these workshops have taken on a collaborative element , enabling staff to share ideas and identify areas for adaptation and growth . “ We know that the people serving customers – sales people , retail managers , marketing managers – are those who can best identify and express the need for change . The workshops between the staff and top management create a common understanding of what we
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EXECUTIVE PROFILE
Alex Misseri
As Head of Digital Transformation and Revenues , Alex Misseri is the lead digital support of Bluebell local business units across Asia . He develops the digital ecosystem of the Group to accelerate the growth of Bluebell Brand Partners , increasing their online presence and sales . Alex has been devoted to building digital businesses and experiences for the past 12 years . First in Shanghai where he founded an eCommerce startup , before moving on to lead eCommerce for French leading female fashion group Etam . He then moved to SapientRazorfish ( Publicis Group ) as Head of Retail & Commerce for 4.5 years , building the agency ’ s Omnichannel Commerce practice and supporting major international brands to grow their online sales in China .
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