CLICK TO WATCH : ‘ BLUEBELL , THE BRAND BEHIND THE BRANDS ’ 145 account both on a local and group level .” Seamless integration of online and offline presences , Misseri adds , has become vital to launching and growing brands in Asian markets . “ The mission is to enable the group to curate the brands we work with in a modern way . We nurture these brands and help them develop their presence online , both from a marketing and sales point of view .”
Bluebell has positioned itself to achieve these aims through constant evolutions in both its back-end and frontend technological capabilities . “ Over
the last few years we have introduced a number of new customer-facing technologies : from handling our brands ’ social media presence to managing ecommerce and customer relationships ,” explains Misseri . Emarsys , a leader in the B2C marketing automation space , has provided its state-of-the-art marketing software in addition to Bluebell ’ s customer relationship management ( CRM ) engine , optimising the group ’ s capacity to leverage data to understand its customers and personalise its communications . These solutions complement the group ’ s integration of
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