INNOVATION IN AN OPEN LANDSCAPE
them ’ purchase . This is only possible through advanced analytics and targeted marketing . That ’ s the lens through which we try to match customer expectation , while supporting and fueling our advisor and partner ambitions .”
INNOVATION IN AN OPEN LANDSCAPE
As the financial landscape changes and develops , becoming ever more competitive with the advent of fintechs and insurtechs , Sun Life is focusing heavily on upskilling and innovation – on a global scale through its Ignite
Studio in Toronto as well as regionally with the creation of an Innovation Hub in Asia and active participation in the fintech community . Trotter stresses these burgeoning , disruptive startups shouldn ’ t be seen as a threat , but as an opportunity to collaborate and innovate . “ We ’ re very comfortable looking outside the business for solutions that we can ’ t build ourselves . That ’ s something we ’ ll do in terms of core technology as well as emerging technology . Collaboration is really where the industry is going and businesses that do well with this will have a much better chance than those that don ’ t .”
Run by Accenture , the Fintech Innovation Lab Asia Pacific runs annual 12-week mentorship programs for startups . Launched in 2014 , companies which have utilised the lab have raised a total of US $ 288mn to date . Sun Life is one of the principal partners of the lab , alongside other global organisations such as HSBC and Goldman Sachs . Ignite , meanwhile , is Sun Life ’ s own centre for innovation which opened in 2017 to act as a ‘ living lab ’, advancing innovation and collaboration between employees .
111 asia . businesschief . com