SUN LIFE FINANCIAL
110 the business executing on insights . “ There ’ s little point spending 80 % of the time on modelling and analysis , and only 20 % on the execution of the insights generated . What are those insights that have tangible business value ? When our data scientists bring those insights back into the business , are they different than anticipated ? If so , are we willing to execute on the results , and do we have the ability to do this at speed ? This can be our formula for success .”
Data , just like all the other resources leveraged by Sun Life , always comes back to an obsession with clients – clients whose expectations are increasing every day . “ The focus is on client experience : trying to understand the needs and behaviours ,” Gollogley emphasises . “ We know expectations are not set by insurance companies and banks , but by those companies with the large market caps – the Amazons , the Facebooks , the Googles . Our strategy is to deliver experiences that are proactive , predictive and personal . An example of this would be offering clients a ‘ next best offer ’ – matched to their current needs , life segment or mirroring what people ‘ like
“ There ’ s a definite need to clearly articulate what digital is , and how it enables business strategy ”
— Gavin Gollogley , Head of Digital , Sun Life Financial Asia
JULY 2019