Group Head of Technology
DATA DRIVE
SUPPLY CHAIN Chris Davis-Pipe
Group Head of Technology
Chris Davis-Pipe joined Crown in 1997 and is currently Group Vice President of Information Technology for Crown Worldwide . With his global team , he manages all aspects of Crown ’ s information technology , supporting over 5,000 employees in more than 50 countries , across six Crown businesses . He develops and oversees the company ’ s global I . T . strategy , including the implementation of company standards ranging from infrastructure management , security , business continuity and disaster recovery to procurement , deployment and support of Crown ’ s core business applications . Davis-Pipe is currently overseeing a 40-member development team split between Hong Kong and Guangzhou , China , driving innovation in Crown ’ s client-facing solutions and the digital transformation of Crown ’ s line of business applications and back-office .
and allows us to create training exercises ,” says Madrid .
DATA DRIVE
Leveraging Microsoft Office 365 and associated tools to drive collaboration and communication , the company continually looks at ongoing trends across its operations , extending these benefits out to customers .
“ We have some challenges around analytics in terms of data capture and ensuring we ' ve got all the right data points collected along the journey ,” explains Chris
Davis-Pipe , Group Head of Technology .
“ Part of our digitisation journey is to improve that . We utilise two reporting tools to provide data visualisation . QlikView is our dashboard solution , and we use SAP ’ s BusinessObjects for reporting .”
“ Internally , we use predictive technology to forecast our private business and our web traffic , for example ,” adds Madrid .
“ We can use machine learning to predict what percentage of web lead inquiries turn into booked business and this allows us to forward plan our utilisation and business revenues . The
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