Business Chief APAC+ANZ Magazine July 2018 | Page 92

CROWN WORLDWIDE GROUP
92 other side is how our corporate users use it .” Kenning adds : “ We capture a lot of data with respect to our corporate customers as a part of our proposition . We feed back a lot on service delivery and demographic trends . Our clients typically have a selection of assignment policies within their mobility programme . We ' ll regularly advise and inform them of the trends that are happening within those policies . This can help them with some of their talent and diversity goals whilst keeping their business partners aligned on the activities of their mobility programme .
“ We look at gender , age , family size , etc . and trend some of the information in terms of what geographies they ' re going into and map that against assignment duration , any terminations , and repatriation trends .
“ A really exciting topic is return on investment mobility ,” he continues . “ Helping our mobility partners to share back to their stakeholders the measured value that the investment in an individual assignment or the mobility programme actually gives back to the individual and / or the business . It ’ s something that we ' re actively working on and we ’ re fueling it with predictive analytics given the increasingly available tools and advancements in this space .”
Additionally , within its information management unit , the business has adopted a

“Customers appreciate the convenience of our new system . It ’ s an exciting part of our journey when we talk about the digitalisation of our relocation and mobility business ”

Ken Madrid , Chief Executive Officer
JULY 2018