MARKETING
and culture in as few words as necessary — will be very important .
All that said there ’ s no one right way to approach content marketing . Australians are predicted to use fewer content marketing tactics than years previous . In 2014 , social media content other than blogs , articles on the business ’ s website and e-newsletters were the top three tactics , and it wouldn ’ t be a surprise if this continued . Also in 2014 , blog usage decreased 12 percent from 2013 and infographic usage increased by 18 percent . This may have something to do with the uptick in mobile content , as infographics are easy to read and understand at a glance , while blog posts take an investment of time , and could be difficult to read on a smaller mobile device .
20 January 2015