EVOLVING MARKETING STRATEGIES FOR 2015
marketing team to understand its customers ’ buying habits , behaviours and triggers , and craft relevant , informative and interesting content . Content marketing only ups the value of your product or service to your customer , and will hopefully drive them to take action that leads to buying what you are selling .
According to the B2B Content Marketing Benchmarks report from the Content Marketing Institute , 93 percent of B2B marketers used content marking in 2014 , and nearly half thought the strategy was
effective . The report is also predicting marketing budgets that were previously geared towards search engine PPC , SEO and social media will find its way into content efforts .
It won ’ t be easy to stand out above the crowd though , so use that 2015 budget wisely . Focusing on case studies and research-intensive and quality content will guide your team in the right direction . Video content will be king . Mobile content will continue to be big , meaning shortform content — and learning how to convey your business ’ s message
“ Next year the best brands won ’ t be those with the best stories , or sort of made up fictional stories , but those that will give an accurate and real time picture of what they are doing in the interest of the consumer , at any given time .”
-Avi Dan , Forbes Writer
No two customers are alike .
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