MARKETING
Simplify . Simplify . Simplify . Look at the big picture , and don ’ t force the silo organisation technique .
businesses extend their reach , marketing is contracting — becoming more regionalised , localised and personalised . No two consumers are alike , and consumers are smart enough to know this .
Small , local businesses to big corporations will find ways to incorporate personalisation into their marketing plans for 2015 .
Remember , personalisation is not a trend : it ’ s here to stay .
The Big One : Content Marketing Content marketing not in your wheelhouse ? It should be . Like the personalisation of marketing , content will continue to be king in this field for the foreseeable future . Content marketing forces your business and
18 January 2015