real-time picture of the culture and what is offered .
and to again increase the free flow of ideas through the company , simplification is absolutely in order . Chief Marketing Officers could become Chief Simplifying Officers at your organisation , focused on making navigating the endless vertical silos as easy as possible .
This will be at the top of their agendas , as will integration of all elements of the company . Looking at the overall picture will aid in understanding the company ’ s overall value proposition and how messages and insights integrate across business units , geographies and functional groups .
Personalisation Amidst globalisation and companies reaching out further than ever before , it would be very easy for marketing to turn into a way to just appeal to the masses . But as
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